AVITAL CASPI

Avital Caspi is a performance marketing consultant with more than 10 years experience driving growth and achieving scale through offline channels for $100M-$1B consumer-space startups. Before taking her consulting practice full-time, Avital led Offline Marketing at both Adore Me and Freshly. Today, she helps growth-minded brands like Harry’s tackle key offline issues like when to introduce a new offline channel, how to structure and execute test campaigns, identifying realistic CAC goals and how to effectively measure the effectiveness of offline campaigns without the attribution brands have grown to rely on with digital channels.