Scaling Offline Marketing

Aug 5, 1:00 – 2:00pm EDT

Offline Marketing best practices from the minds that led these campaigns at digital native companies across a number of different industries. We learned how to leverage Offline Marketing as a performance marketing channel to drive measurable growth and scale.

Speakers:

AVITAL CASPI

Freshly, Wix, Adore Me

YOUSUF BHAIJEE

Eaze, Zynga, Disney ClassDojo

MOLLY LAUFER

HomeLight, NatureBox

GAVIN CARR

Honey, Ro, Candid

ANISH SHAH – Host

Founder

Bring Ruckus

Highlights

10:50 – Molly adds on best methodologies for offline channels

12:29 – Yousuf explains how every method has its limitations

19:14 – Avital shares how to measure the ROI/ROAS of offline Marketing Efforts

23:14 – Molly gives an example from LTV in NatureBox

30:23 – Yousuf shares a method that worked with a limited budget at Eaze

36:09 – Avital names the offline channels that have been successfuL during Covid

40:36 Gavin shares on how he sizes opportunities before investing on them

51:03 – Molly shares on indicators to look toward when you know you need to add a new channel in

53:15 – Gavin gives his opinion on importance of local testing