Aug 5, 1:00 – 2:00pm EDT
Offline Marketing best practices from the minds that led these campaigns at digital native companies across a number of different industries. We learned how to leverage Offline Marketing as a performance marketing channel to drive measurable growth and scale.
Speakers:
AVITAL CASPI
Freshly, Wix, Adore Me
YOUSUF BHAIJEE
Eaze, Zynga, Disney ClassDojo
MOLLY LAUFER
HomeLight, NatureBox
GAVIN CARR
Honey, Ro, Candid
ANISH SHAH – Host
Founder
Bring Ruckus
Highlights
10:50 – Molly adds on best methodologies for offline channels
12:29 – Yousuf explains how every method has its limitations
19:14 – Avital shares how to measure the ROI/ROAS of offline Marketing Efforts
23:14 – Molly gives an example from LTV in NatureBox
30:23 – Yousuf shares a method that worked with a limited budget at Eaze
36:09 – Avital names the offline channels that have been successfuL during Covid
40:36 Gavin shares on how he sizes opportunities before investing on them
51:03 – Molly shares on indicators to look toward when you know you need to add a new channel in
53:15 – Gavin gives his opinion on importance of local testing