Enrico Bruschini

Instana, an IBM Company
- Director of PLG
Blu Estates
- Founder & CEO
Enrico Bruschini is a Product-led Growth expert with 10+ years of experience in global startups.
Having played crucial roles in the start-up of Sysdig and Instana results in a vast experience spanning the entire go-to-market spectrum, from setting up a sales organization to building a marketing department and strategy from scratch.
The scale-up of Instana provides deep experience at the focal crossroad between product and go-to-market, maturing knowledge in product development, product management, and growth. Ultimately setting up a worldwide benchmark for Product-led Growth.

Highlights of his capabilities:

  • Proven track record in driving growth by removing funnel frictions and building self-serve PLG motions
  • Extensive global experience in bringing the gap between marketing, sales, and product; the product becomes the way to create alignment
  • Exceptional track record in enabling Product-led Sales; speed up the funnel by demanding that the product does the heavy lifting for you
  • Excels in strategic planning and full-funnel strategy

Enrico holds a Master of International Business from HULT International Business School in San Francisco and learned coding basics at Stanford.

Enrico is currently leveraging his experience advising and investing in startups and providing consultancy through Blu Estates.

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