Nicola Anderson

Nicola has worked in B2B and B2C tech for over 20 years across a range of industries from series A to C – most recently Fintech and Edtech.

She has built multiple marketing teams from scratch and created and implemented both B2B and B2C marketing strategies to drive efficient scalable growth alongside a great customer experience to ensure retention and advocacy.

With her roles as GM and MDs she has also managed product squads, ops teams, sales and customers success to deliver against the agreed P&L and been a foundational member of leadership teams.

Outside of her full time roles Nicola has also taught B2B Demand Generation at SalesImpact Academy for 3 years, is a qualified coach and mentor and advises multiple early stage tech companies as well as running several marketing communities.