Maxine is a seasoned digital marketing expert who helps B2C and B2B brands create and execute strategies that drive growth and revenue using digital properties, channels and content.
Acting as a fractional CDO, Maxine can help your CEO, CMO, CPO or Growth leader create and refine their GTM strategy and build teams for digital business growth. She can also drive ecommerce and lead generation programs forward using digital marketing audits and prioritized recommendations for companies dissatisfied with current results. With her extensive background in technology, she can recommend the best Martech stack and implementation strategies for companies in growth stages who want a fresh perspective on their digital ecosystems to help drive better results.
Her expertise includes mergers and acquisitions of all sizes, and she has experience in helping prepare companies’ digital properties for IPO, while retaining key talent. In addition to her digital strategy expertise, her knowledge ranges from digital branding, user experience and testing, product led growth, content and SEO, social media, revenue growth via digital channels, global market expansion, data analytics, and marketing tech stacks.
On a personal note, Maxine is passionate about partnering with women executives and leaders wanting to invoke change and push beyond the status quo.