Lauren is currently operating as a Fractional Head of Marketing. Before striking out on her own, she logged nearly 15 years of marketing experience across Consumer (DTC / Subscription) and B2B (SaaS), and Marketplace startups.
She has a track record of building results-oriented, people-focused brand and performance marketing teams for early (Seed, Series A) and growth-stage (Series B, C) companies.
Most recently, as the VP of Marketing at Tovala for 5 years, she led and grew the brand marketing team from 0 to 13 and worked on multi-channel demand generation, brand, and retention programs that contributed to 100%+ YoY growth and helped scale the company from <$1M to >$120M+ ARR.
She’s most excited about working with purpose-driven brands who are creating new categories and disrupting the status quo and helping them get from 0-1.
She lives in Chicago, IL with her husband, son, and very spoiled dog.
Key areas of expertise:
Go-To-Market Strategy, Brand Strategy, Positioning and Messaging,Product Marketing, Communications, PR, Partnerships, Content Marketing, Creative Direction, Customer Lifecycle/Retention, Campaign Development (TV, Direct Mail, Digital), Hiring and Team Leadership.
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