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Geoffrey Sanders

Firstleaf
- CMO
Casper
- SVP of Growth Marketing, Analytics, and eCommerce

Geoffrey Sanders is a results-focused marketing and e-commerce leader with a proven ability to leverage data and technology to drive growth. With 15+ years of acquisition, cross-sell and retention marketing experience, he has spanned digital and traditional channels, from Fortune 50 corporations to DTC startups. His experience is centered around building and leading high-performing marketing, analytics, e-commerce, and digital product teams. Today, as the Chief Marketing Officer at Firstleaf, Geoffrey continues to increase the sophistication of marketing organizations and lead across functions to drive execution.

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