Erin Yu

Erin is a consumer & retail expert with deep experience crafting GTM strategies for new product offerings.

She led the teams that drove transformational launches like a new suite of subscription tiers at Rent the Runway, and a revamped partnership structure for restaurants at DoorDash.

Her specialty is developing sustainable monetization strategies with a focus on customers and their unique needs – she is happiest when problem solving to help companies reach their revenue, customer acquisition, and retention goals. Her work frequently positions her as the connection point between product, marketing, analytics, and finance.