We sat down with Neerav Vyas, VP – Head of Data, Insights and Analytics at Homer to learn his tips and tricks on how to turn data into tangible strategic insights.
Vice President – Head of Data, Insights, & Analytics
1:10 – Neerav shares how machine learning plays on decision making
2:27 – Neerav speaks on how Homer uses Data to reach growth targets. (Reduce churn, increase retention & more)
6:30 – “If the data isn’t driving decisions, tangible strategic insight it’s just a fancy algorithm”
8:37 – Neerav adds on how Data Scientists should always enter each project with a high degree of skepticism
8:40 – Advice from Neerav: Take a design ladder human centric approach and try to see how each team would use and adapt to it
13:13- Neerav speaks on the ideal approach should be to design to solve broader business problems (Similar approach to product designers)
14:10- Neerav shares when is best to hire a Data Scientist & how to know what to look for
18:45 – Tip from Neerav : When a fresh hire, take your data scientist through case interview phase to be able to see how they’re able to resolve thinking outside the box.
24:44 – Neerav talks about CPRA and how things will change for Growth Marketers in the next 2-3 years due to restrictions