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Retention Experts

Aug 27 1:00-2:00 pm EDT

Learn top retention strategies from the minds that implemented these for Parsley Health, Harry’s, Vivino, Equinox, Casper, Opendoor, Lyft and more.

Speakers:

KATIE DONHAM

Parsley Health, Harry’s

BRANT CEBULLA

Vivino

JENNA KLEBANOFF

Equinox, Casper

JOEY SORIANO

Opendoor, Lyft

ANISH SHAH – Host

Founder

Bring Ruckus

Highlights:

3:20 – Jenna shares some retention strategies that worked @ Equinox

4:58 – Joey adds on importance of post subscription reminders

6:09 – Anish speaks on creating predictors

9:28 – Katie shares on customer segmentation based on engagement

10:55 – Joey gives his thoughts about frequency vs. AOV

17:53 – Joey shares how the Real Estate Industry strategized through COVID

27:33 – Brant shares on VIvino’s best win – back strategy

34:08 – Joey speaks on volume play in mix of remarketing vs. new customer acquisition

39:37 – Katie shares where the line stops between retention and product

40:19 – Joey states how product managed emails must be in sync with marketing ones

45:18 – Brant shares on criteria that has been important when predicting churn.

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