Retention Experts

Learn top retention strategies from the minds that implemented these for Parsley Health, Harry’s, Vivino, Equinox, Casper, Opendoor, Lyft and more.

Watch the Full Recording Here:


Katie Donham, Parsley Health, Harry’s – Katie has a 7+ year, proven track record building effective and innovative marketing ecosystems, specifically with CRM, retention, lifecycle, acquisition, and referral. She as worked in-house and consulted for both DTC and legacy brands in the beauty, luxury, CPG, health and wellness spaces.

Brant Cebulla, Vivino – Brant Cebulla is an alum of Vivino, the world’s best wine app and largest marketplace, he helped the company scale from 5 to 25 million users, 600 thousand to 1.5 million monthly email clicks. In 2019, Brant left to co-Found Scalero, an enterprise platform making email creation workflows easy and scalable.

Jenna Klebanoff, Equinox, Casper – Jenna has a track record of building successful, data-driven marketing infrastructures from the ground up across the full marketing organization, with particular expertise in retention, lifecycle, loyalty, referral, email, and CRM. She has a passion for learning about how customer-first organizations differentiate themselves and grow through effective marketing programs. She is always looking to learn something new, create something more efficient, and challenge herself and her team more than others thought possible — all while having fun.

Outside of work, Jenna’s most passionate about fitness, health and wellness, travel, and making a positive impact on the world around her.

Joey Soriano, Opendoor, Lyft – Joey creates marketing from the strategic planning phase through program implementation. He has 15+ years of domestic and international marketing experience on both the agency and client side, at Fortune 500 companies as well as high-growth start-ups.

He is skilled at transforming customer insight into actionable campaigns, creating dialogue between the business and its consumer, and reducing marketing expense with rigorous optimization.

Joey is a hands-on MBA executive with the enthusiasm of a fresh college graduate and the intangible experience of a seasoned veteran, always looking to do the best work of his career.

Host: Anish Shah, Founder + CEO at Ruckus – Anish is the CEO & Founder of executive search agency Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.


  • 3:20 – Jenna shares some retention strategies that worked @ Equinox
  • 4:58 – Joey adds on importance of post subscription reminders
  • 6:09 – Anish speaks on creating predictors
  • 9:28 – Katie shares on customer segmentation based on engagement
  • 10:55 – Joey gives his thoughts about frequency vs. AOV
  • 17:53 – Joey shares how the Real Estate Industry strategized through COVID
  • 27:33 – Brant shares on VIvino’s best win – back strategy
  • 34:08 – Joey speaks on volume play in mix of remarketing vs. new customer acquisition
  • 39:37 – Katie shares where the line stops between retention and product
  • 40:19 – Joey states how product managed emails must be in sync with marketing ones
  • 45:18 – Brant shares on criteria that has been important when predicting churn.

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