DTC vs Wholesale: Finding the Right Balance

We dove into strategies that help to balance out both DTC and Wholesale as sales channels. We discussed pros and cons of each channel as well as best practices to integrate into your channel strategy.

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Katelyn Glass, Founder & Managing Partner at Fifty Six Advising, Katelyn is the Founder and managing partner of Fifty Six Advising, and has spent the past 12+ years of her professional career leading the digital transformation for multiple firms serving in various change management roles for high-end retail and consumer brands. 

Matt Bachmann, CEO & Co-Founder at Wandering Bear Coffee, Matt is CEO & Co-Founder of Wandering Bear Coffee. In 2013, Matt walked into a grad school classroom carrying a travel mug of homemade cold brew and met Ben Gordon who was sitting with his own mason jar of home-brew. Their fated meeting set the two off on a seven year long journey to create the best-tasting, strongest coffee products on the market, packed uniquely to suit the full range of caffeination occasions, whether at home, at work, or on the go.

Hilary Jensen, Founder & CEO at Obe, Hilary is Founder & CEO of Obe. Obe provides individualized nutrition for your healthier, happier pet. Obe’s digital platform provides veterinarians and pet parents real-time, accurate behavioral data that enables better health and nutrition decisions to help with preventative care and early diagnosis of potential problems, long before the problems are acute. Hilary is a customer-focused, data-driven entrepreneur with successful experience rapidly growing DTC and B2B businesses to profitability and exit.

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