DTC Growth Strategies: Beyond Paid Social

Over the last years, DTC businesses have been able to incorporate more comprehensive approaches to meeting the evolving needs and attention spans of their customers. We learned strategies, insights, and tips on how these growth leaders leverage channels beyond paid social to scale direct-to-consumer businesses.

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Jessica McGlory, Head of Growth, Verb Energy, Jessica is a visionary growth leader with a knack for unlocking e-commerce and DTC companies’ marketing strategies to drive revenue and achieve long-term company goals. In 2019, Jessica left her role as Director of Paid Social, Paid Search and Programmatic to step in as Head of Growth at Verb Energy. In the last decade, Jessica has helped organizations across nearly every vertical successfully scale marketing efforts across paid social, paid search, SEM, native advertising and more. Jessica’s work and leadership have earned her recognition including being named a Business Insider Marketing Rising Star, a PR News Social Medial Luminary, the winner of the AdColor Rising Star Award and more.

Owen Bell, VP of Growth, Honeylove, Owen serves as VP of Growth at Honeylove, driving paid and organic acquisition and retention strategy. As a recovering liberal arts student, sometimes he writes and does freelance work to validate an otherwise linear career path.

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