Community led growth marketers know that nothing drives customer acquisition, retention and expansion like a community that is truly passionate about your product, especially in SAAS. Social proof from happy customers speaks for itself, a great referral program is the gift that keeps on giving and launching your product with community that will provide you with honest feedback is invaluable as you scale.
Guests:
Laura Coscarelli
Account Executive
Higher Logic
Jillian Bejtlich
Head of Community
Zapier
Nisha Baxi
Head of Community
Gong
Moderator:
Kayci Baldwin
Director of Marketing & Platform
Bring Ruckus