Our Partnership with Venus Et Fleur

In 2015, Venus Et Fleur co-founders Sunny and Seema set out to elevate the floral industry by creating luxury gifts and flower arrangements using their real flowers that last a year, the very first and only eternity® flowers. In the years since, Venus Et Fleur has grown into a profitable bootstrapped business and recognizable global brand, disrupting and redefining the $30B floral market.

The boutique gifting and flower delivery company combines the romantic tradition of sending flowers with exceptionally stylish design, specializing in lush, customizable precision arrangements of real flowers that maintain freshness for over a year. Venus Et Fleur reached out to us in 2022 as they set their eyes on expansion into the luxury home goods category and beyond.