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VP of Growth | Skylight

Sector: Technology

Looking to lead the growth of a direct-to-consumer brand? We are hiring a VP of Growth with prior experience in growing top and bottom line for DTC ecommerce brands. As the department head for Marketing, you will report directly to the CEO and collaborate with technology, product, operations teams to grow Skylight across multiple product lines. This is a great opportunity for someone to make their mark on a high-growth business by contributing to existing programs and building out new ones!

Meet Skylight:

Skylight is a technology startup based out of Los Angeles. We make consumer products, like Skylight Frame and Skylight Calendar, that are used and loved by hundreds of thousands of families across the country. We’re coming in from a profitable 2021 and on target to hit $100MM in 2022. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business while being completely bootstrapped.We think often about the thousands of smiles that we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard every day to expand our team and perfect our products, so that we can continue to bring the magic of Skylight to as many families as we can.

Today, we have more team members than ever before, and all of us are dedicated to our mission of connecting loved ones, young and old. We are so excited to continue this amazing journey, and welcome more of you into our Skylight family!

Skylight Leadership

Michael Segal

CEO
Harvard Business School MBA, former VC at Bessemer Ventures

Jake Kring

CTO
Formerly ran tech + GM of Scripted

Chia Chung

COO/CFO
Formerly at JP Morgan. Wharton MBA

Michael Segal

CEO
Harvard Business School MBA, former VC at Bessemer Ventures

Jake Kring

CTO
Formerly ran tech + GM of Scripted

Michael Segal

CEO
Harvard Business School MBA, former VC at Bessemer Ventures

Role Responsibilities:

This is a full-time position with big responsibilities and growth opportunities. This is a great role for an entrepreneurial and performance-driven marketer who has a proven track record of growing DTC brands and leading a team. You will:

  • Own the growth strategy: Lead internal teams and agencies to scale growth and profitability across our line of products. Identify, experiment, and implement new initiatives to boost new customer acquisition. Consistently analyze and refine new and existing campaigns to drive growth.
  • Forecast orders & growth: Work closely with the finance and operations teams to build growth and sales forecasts. Create marketing budgets that tie into our financial goals.
  • Build the marketing plan and channel mix: Lead the channel strategy and ongoing management across the marketing mix including (but not limited to) Paid Social, TV/Streaming, Audio, SEM, SEO, Display, Print, Influencers and Affiliate.
  • Oversee creative output: Guide and inform the creative team to develop and optimize creative assets with breakthrough performance. Ensure we’re building a constant, high-output creative testing pipeline.
  • Own the analytics: Ensure all tactics are measurable and own the reporting and analysis of your initiatives. You will instill a rigorous analytical mindset in your team, and set, measure and continuously optimize key metrics – CPA/CAC, ROAS, Contribution. Use and refine marketing attribution capabilities including media mix modeling and multi-touch attribution.
  • Lead the team: Set the direction, define OKRs and goals, and guide the team towards achieving them. You will ensure the happiness, productivity and growth of the marketing team.

Job requirements:

  • 10+ years of growth marketing experience.
  • Must have significant e-commerce experience in a strategic marketing role.
  • Background in consumer electronics is a plus.
  • Expertise in the following channels: Paid Social, TV, Audio, Print, Search Engine Marketing,
  • Search Engine Optimization, Affiliates and Amazon.
  • Experience actively managing a full media budget.
  • A Bachelor’s Degree or equivalent in a related business field.

Who you are

  • Strong people and team leader: A strong track record of scaling high performance teams. Has managed a team of 10+ marketing individuals. An effective communicator who knows how to inspire teams to do their best work and seek collaboration to drive toward common goals.
  • Data driven: Experience operating with an agile, test/learn/iterate operating mindset.
  • Entrepreneurial spirit: Pragmatic problem solver. Comfortable with leading and doing. Interest in looking outside the existing toolbox – comfortable evolving with the ever-changing landscape.
  • Curious: A leader with a passion to test and win. You’re always looking for the next needle-moving channel or approach.
  • Both analytical and creative.

Compensation & Benefits

  • Competitive Salary + Equity Package
  • Tremendous autonomy to set the direction of your work.
  • Health, Dental & Vision
  • 401k Matching
  • Unlimited PTO
  • Wellness, learning, and home-office budgets
  • Fun and collaborative culture

Submit your profile!

Apply to an open role or submit your profile and we'll get back to you when we have a suitable opportunity. Alternatively, send your application directly to [email protected]

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