ACCESS THE 2023 SALARY REPORT BY RUCKUS 

VP of Marketing, Homeaglow

VP Marketing | Homeaglow

Locations:
Sector: Home + Living

Homeaglow is a two-sided marketplace that connects households with home service providers. They serve 85% of the US and complete more than 1 cleaning per minute.

Homeaglow is the category leader in residential cleaning today. Soon, they will launch into adjacent home service categories, with an eye on eventually becoming the ”Get Help” button for all of your home needs. Homeaglow is looking to hire a VP of Marketing to lead their small and effective marketing team.

Meet Homeaglow:

Homeaglow was founded in 2015 by Aaron Cheung and Xiao Wei Chen who met as college roommates at MIT.  Their first startup, Homejoy, was also a two-sided marketplace in the home services space that raised $50M.  Unfortunately, Homejoy’s business model proved unsustainable and they were forced to shut down.  Despite their shortcomings, the founders were convinced they’d found product market fit in a large space, so they decided to found Homeaglow, building off the back of learnings from Homejoy.  Instead of growth-at-all-costs, Homeaglow has been dedicated from day one to building solid business fundamentals that lead to sustainable long-term growth:
  • Profitable unit economics
  • Maximizing LTV
  • Minimizing CAC
VP of Marketing, Homeaglow

Homeaglow Leadership

Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

CEO & Co-Founder
Xiao Wei Chen

Xiao Wei Chen

COO & Co-Founder
Fahm Saeteurn

Fahm Saeteurn

VP Product
Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

CEO & Co-Founder
Xiao Wei Chen

Xiao Wei Chen

COO & Co-Founder
Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

CEO & Co-Founder
Mark Linsey

Mark Linsey

VP Engineering
Oscar Mulder

Oscar Mulder

VP Operations
Jonathan Hsiao

Jonathan Hsiao

VP Finance
VP of Marketing, Homeaglow

Role Responsibilities:

  • Own & grow the P&L of our marketing budget
  • Grow conversion volume while maintaining lifetime contribution margin per customer
  • Identify key performance levers in existing channels and iterate towards greater scale
  • Diversify spend to new channels
  • Maintain cleaner acquisition volume to service demand
  • Increase landing page conversion rates & lifecycle campaign conversion rates
  • Hire and manage a world-class team of marketing IC’s + agencies

Job requirements:

  • Deep experience in direct-response digital advertising
  • Ability to be hands-on keyboard
  • Significant experience managing $2M/month+ marketing budgets
  • Data-driven and highly analytical
  • Comfortable driving results with a small & highly effective marketing organization
VP of Marketing, Homeaglow

What sets Homeaglow apart

Despite being #1 in cleaning, there is tremendous growth ahead for Homeaglow given that:

  • The opportunity within residential cleaning is manifold larger than Homeaglow’s existing scale
  • Homeaglow has yet to expand internationally
  • Homeaglow has yet to launch adjacent services

 

We have an amazing team of world-class operators, and would love to have you join our journey towards becoming the leading marketplace for all home services.

Submit your profile!

Apply to an open role or submit your profile and we'll get back to you when we have a suitable opportunity.

Know someone who would be great for one of these roles? Send them via our referral program and earn $1000.
Team

Advisor Network

Open Roles

Successful placements

Case Studies

Referrals

Events

Blog

Contact