ACCESS THE 2023 SALARY REPORT BY RUCKUS 

VP of Marketing, Homeaglow

[Role Fulfilled] VP Marketing | Homeaglow

Locations: ,
Sector: Home + Living

Homeaglow is a marketplace that connects households with home service providers. They serve 80% of the US and complete 1 cleaning per minute. Homeaglow has seen consistent growth over the past three years and has built sustainable profits. They are planning to launch new home service categories in 2023 to eventually become the ”Get Help” button for your home. Homeaglow is looking to hire a VP of Marketing to lead their small and highly effective marketing team.

Meet Homeaglow:

Homeaglow is a marketplace that connects households with home service providers. Today, their sole focus is connecting households with house cleaners. Throughout this next year, they’ll be launching other home service categories, with the goal of ultimately becoming, “help button” for your home.
In 2015, Aaron Cheung founded Homeaglow with Xiao Wei. Their first startup, Homejoy, was also in the home services space, and raised $50m using a growth-at-all-costs strategy. After their business model proved unsustainable, they shut down in 2015.
Homeaglow was built off the back of learnings from Homejoy. From day one they’ve focused on building solid business fundamentals that lead to sustainable long-term growth by focusing on:
  • Building an efficient marketing flywheel that is able to profitably acquire and serve customers
  • Profitable unit economics
  • Maximizing LTV
  • Minimizing CAC
VP of Marketing, Homeaglow

Homeaglow Leadership

Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

Co-founder at Homeaglow
Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

Co-founder at Homeaglow
Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

Co-founder at Homeaglow
VP of Marketing, Homeaglow

Role Responsibilities:

  • Lead a small and highly effective marketing organization
  • Own the P&L of the marketing budget
  • Hire and manage 3+ IC’s and several existing agencies
  • Double spend over the next 12 months while maintaining CAC 
    • Scale deeper within paid search and social via creative and audience testing
    • Diversify to new channels
    • Improve bidding efficiency by constructing an accurate predictive LTV model
    • Uplevel lifecycle re-engagement efforts to maximize CVR and LTV

Job requirements:

  • Proven track record of efficiently scaling marketing spend across channels
  • 5+ years of hands-on experience in SEM and Paid Social
  • Track record of measuring and tracking successful campaign results, specifically CAC, LTV, and ROAS
  • Comfort and experience making data driven decisions
  • Experience diversifying marketing channels
  • Experience managing 8+ figure budgets 
  • Strong leadership and ability to build out a marketing team
VP of Marketing, Homeaglow

What sets Homeaglow apart

  • Plans to go public within the next few years
  • Profitable on on a non-adjusted EBITDA basis
  • Fully bootstrapped
  • On the path to opening new verticals

Submit your profile!

Apply to an open role or submit your profile and we'll get back to you when we have a suitable opportunity.

Know someone who would be great for one of these roles? Send them via our referral program and earn $1000.
Team

Advisor Network

Open Roles

Successful placements

Case Studies

Referrals

Events

Blog

Contact