Homeaglow is a marketplace that connects households with home service providers. Today, our sole focus is connecting households with house cleaners. Throughout this next year, we’ll be launching other home service categories, with the goal of ultimately becoming, “help button” for your home.

In 2015, Aaron Cheung founded Homeaglow with Xiao Wei, which was the second startup they worked on together. Their first startup, Homejoy, was also in the home services space, and raised $50m, adopted a growth-at-all-costs strategy. However, after failing to build a sustainable business, they shut down in 2015.

Homeaglow was built off the back of learnings from Homejoy. From day one, instead of focusing on growth at all costs, we’ve focused on building solid business fundamentals that lead to sustainable long-term growth; including:

• Profitable unit economics
• Maximizing LTV
• Minimizing CAC
• In so doing, we’ve built an efficient marketing flywheel that is able to profitably acquire and serve customers

Today, Homeaglow is nationwide, serving 85% of the United States, completing 1 cleaning a minute. Unlike most companies that grow this quickly, we’re actually profitable on a non-adjusted EBITDA basis. In December 2022, Homeaglow grew top-line 7% while generating 7% EBITDA margins. We’re able to grow quickly while being profitable because we’re relentless when it comes to optimizing every component of our user experience to maximize: CTR, CVR, and LTV.