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VP of Marketing, Homeaglow

VP Marketing | Homeaglow

Locations: ,
Sector: Home + Living

Homeaglow is a marketplace that connects households with home service providers. They serve 85% of the US and complete 1 cleaning per minute. Homeaglow has seen consistent growth over the past three years and has built sustainable profits. They are planning to launch new home service categories soon to eventually become the ”Get Help” button for your home. Homeaglow is looking to hire a VP of Marketing to lead their small and highly effective marketing team.

Meet Homeaglow:

Homeaglow is a marketplace that connects households with home service providers. Today, their sole focus is connecting households with house cleaners. Throughout this next year, they’ll be launching other home service categories, with the goal of ultimately becoming, “help button” for your home.
In 2015, Aaron Cheung founded Homeaglow with Xiao Wei. Their first startup, Homejoy, was also in the home services space, and raised $50m using a growth-at-all-costs strategy. After their business model proved unsustainable, they shut down in 2015.
Homeaglow was built off the back of learnings from Homejoy. From day one they’ve focused on building solid business fundamentals that lead to sustainable long-term growth by focusing on:
  • Building an efficient marketing flywheel that is able to profitably acquire and serve customers
  • Profitable unit economics
  • Maximizing LTV
  • Minimizing CAC
VP of Marketing, Homeaglow

Homeaglow Leadership

Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

Co-founder at Homeaglow
Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

Co-founder at Homeaglow
Aaron Cheung, Open role, VP of Marketing, Homeaglow

Aaron Cheung

Co-founder at Homeaglow
VP of Marketing, Homeaglow

Role Responsibilities:

  • Lead a small and highly effective marketing organization
    • Hire and manage 2+ IC’s and several existing agencies
  • Own the P&L of the marketing budget
  • Grow conversion volume and double spend over the next 12 months while maintaining CAC
  • Scale deeper within paid search and social via creative and audience testing
  • Diversify spend to new channels
  • Improve bidding efficiency by constructing an accurate predictive LTV modek
  • Uplevel lifecycle re-engagement efforts to maximize CVR and LTV
  • Maintain cleaner acquisition volume to service demand
  • Increase landing page conversion rates with the help of CRO agency

Job requirements:

  • Deep experience within their core channels: Meta, Google, Linear TV
  • Experience managing 8+ figure budgets and efficiently scaling spend
  • Experience working in a direct response marketing org with 0 tolerance for spending on unprofitable marketing
  • Data-driven and highly analytical
  • Comfortable driving results with a small & highly effective marketing organization, while still operating partly as an IC
  • Hands-on experience in SEM and Paid Social
  • Track record of measuring and tracking successful campaign results, specifically CAC, LTV, and ROAS
  • Comfort and experience making data driven decisions
  • Experience diversifying marketing channels
VP of Marketing, Homeaglow

What sets Homeaglow apart

  • Plans to go public within the next few years
  • Profitable on on a non-adjusted EBITDA basis
  • Fully bootstrapped
  • On the path to opening new verticals

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