QALO is seeking a Sr. Director of Growth to lead performance marketing, conversion optimization, and eCommerce growth across its expanding portfolio of wearable technology and consumer products. Following the successful launch of the QRNT Smart Ring, wearables have become a major growth driver for the business, creating an opportunity for a strategic and hands-on growth leader to scale acquisition and revenue.
This role will own paid media strategy and execution across Meta, Google Ads, and TikTok, with responsibility for budget allocation, campaign optimization, and overall performance. The Sr. Director of Growth will manage and develop a team of media buyers, drive conversion rate optimization initiatives, and partner closely with brand leadership to shape growth strategy and launch new products, partnerships, and customer acquisition initiatives.
The ideal candidate brings 6+ years of performance marketing experience, a proven track record managing significant advertising budgets, and deep expertise in key growth metrics including ROAS, MER, CAC, and revenue growth. Strong analytical capabilities, eCommerce experience, and a data-driven approach to scaling consumer brands are essential. Experience with Google Analytics 4, paid social, paid search, and team leadership is required.
QALO is a consumer products and wearable technology company best known for pioneering the silicone ring category. Founded in 2013, the brand serves active lifestyle consumers and has recently expanded into health technology with the launch of its QRNT Smart Ring, a subscription-free wearable focused on sleep, recovery, and wellness tracking.
The company is currently at approximately $35M ARR, with wearable technology emerging as a key growth driver. The Sr. Director of Growth will play a critical role in scaling the business, overseeing a $6M annual paid media budget across Meta, Google, and TikTok while driving profitable customer acquisition, conversion optimization, and revenue growth. The role will also manage and develop a team of media buyers and partner closely with leadership to shape QALO’s next phase of growth.
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