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Performance Marketing Lead | Local Kitchens

Sector: Food

Local Kitchens is a micro food hall that lets you mix-and-match your favorite local restaurants in one easy order.

Meet Local Kitchens:

Local Kitchens helps the best local restaurants expand to new cities with our network of micro food halls. We are helping the $900bn restaurant industry go digital while bringing high-quality food options to families in every neighborhood. Today, we are operating in the SF Bay Area and rapidly expanding throughout 2022.

We are seeking a Performance Marketing Lead based in San Francisco to partner with the growth team in building out the growth marketing strategy and operations team. This is a perfect role for a performance marketer who is motivated to drive real impact in an operationally-complex environment and propel business growth through established and novel marketing strategies.

Local Kitchens Leadership

Role Responsibilities:

  • Work closely with the growth team and own customer acquisition budgets across all marketing channels including paid search, paid social, affiliate, display, direct mail campaigns
  • Drive new user acquisition across multiple digital channels, including but not limited to Google, Facebook, Instagram, LinkedIn, YouTube, Reddit and Twitter.
  • Manage all aspects of campaign performance – campaign strategy, launch, metrics measurement, optimization, and reporting dashboard
  • Develop and implement testing strategies to maximize full-funnel performance through creative/copy testing, audience segmentation, ad placements, landing page optimizations and retargeting strategy
  • Lead and measure performance across the existing portfolio of paid channels, and also execute ad hoc strategic campaigns with separate goals and budgets as the landscape shifts
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Drive continuous, programmatic improvement by monitoring budget pacing and key metrics including New Customers, CAC, Activation Rate, etc. across all performance marketing channels
  • Work closely with agencies, contractors and in-house team to share findings, align potential tests/experiments across channels/regions and drive day-to-day tactics and strategy in line with the market trends

Job requirements:

  • 3+ years of hands-on experience of managing multiple channels to develop and execute advertising strategies that delivered on acquisition goals – paid search experience required
  • Experience using online advertising platforms such as Google Adwords, Facebook Ad Manager, Google Analytics and internal performance dashboards
  • Action oriented – have a bias for action to achieve business outcomes from strategy through to execution
  • Data driven with strong quantitative and analytical skills. A first principles problem solver who can navigate ambiguity and drive projects autonomously
  • Deep understanding of the user journey, activation funnel and lifecycle to achieve acquisition and activation goals
  • Operational experience with scaled, programmatic online marketing. Experienced in driving trials, engagement and conversion through targeting, creative/copy testing, and audience segmentation for marketing campaigns at scale
  • Experienced in running campaigns across channels such as social, search, mobile, display, etc. by optimizing budgets for efficient spending, tweaking strategies based on performance to maximize ROI, and identifying pain points to creatively improve non-performing channels
  • Well versed with complex multi-channel customer acquisition – familiarity with all digital marketing metrics including CPA, CPC, CPM, CPL, ROAS; knowledge of marketing attribution methodologies, analytics and modeling
  • Superb written and oral communication skills; excellent presentation and interpersonal communication skills
  • Have a growth mindset and be open to improve and learn through regular feedback
  • Collaborative and approachable to work with a diverse group of internal team members and vendors/partners

NICE TO HAVE

  • Experience and strong desire to drive impact in a fast paced start-up environment by achieving weekly and monthly acquisition goals
  • Strategic thinker that can see beyond the day-to-day activities, leverage first-hand user insights and data to iterate marketing strategies and improve business outcomes
  • Ability to multi-task and work in a cross-functional environment with evolving priorities to deliver on deadlines
  • Excellent team player who is able to influence peers without formal authority through data driven insights and analytical reasoning
  • Experience in managing the user engagement lifecycle campaigns (reactivation and resurrection) across email, text message, push notifications and direct mail channels.
  • Familiarity with LTV, retention rate, churn rate, DAU, MAU, other equivalent engagement metrics and their impact on business performance
  • Strong creative marketing and communication skills

Our Culture:

  • Guest love: Local Kitchens exists to make guests happy. We start with “what would the guest want?” and work backwards. Support Center works to serve our kitchen teams, so that they can take care of our guests.

  • First principles thinking: We keep asking “why” like a 4-year old and never accept the status quo. We are truth seekers. We reason from fundamental truths in order to invent new ways to delight guests.

  • Operate at the lowest level of detail: We solve problems at the lowest level of detail e.g. by going to the kitchen. We measure everything and win arguments with data. We don’t use sloppy thinking.

  • Relentless: We outwork everyone, it’s our most controllable competitive advantage. We don’t get knocked down when things are tough.

  • Drive for excellence: We are intrinsically motivated and strive to get 1% better every day.

  • No job beneath you: We do whatever is needed to help the team win. We don’t understand the words “that’s not my job”. We always wash the dishes.

  • Play with joy: We bring joy to work every day. We support each other with contagious energy and optimism. We choose to have fun even when it feels like a grind.

Recent Press

We are well-capitalized by tier 1 venture capital investors and angels like David Novak (CEO/Founder of Yum Brands), Tony Xu (CEO of Doordash), and Jack Dorsey (CEO of Square/Twitter).

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