• 3+ years of hands-on experience of managing multiple channels to develop and execute advertising strategies that delivered on acquisition goals – paid search experience required
• Experience using online advertising platforms such as Google Adwords, Facebook Ad Manager, Google Analytics and internal performance dashboards
• Action oriented – have a bias for action to achieve business outcomes from strategy through to execution
• Data driven with strong quantitative and analytical skills. A first principles problem solver who can navigate ambiguity and drive projects autonomously
• Deep understanding of the user journey, activation funnel and lifecycle to achieve acquisition and activation goals
• Operational experience with scaled, programmatic online marketing. Experienced in driving trials, engagement and conversion through targeting, creative/copy testing, and audience segmentation for marketing campaigns at scale
• Experienced in running campaigns across channels such as social, search, mobile, display, etc. by optimizing budgets for efficient spending, tweaking strategies based on performance to maximize ROI, and identifying pain points to creatively improve non-performing channels
• Well versed with complex multi-channel customer acquisition – familiarity with all digital marketing metrics including CPA, CPC, CPM, CPL, ROAS; knowledge of marketing attribution methodologies, analytics and modeling
• Superb written and oral communication skills; excellent presentation and interpersonal communication skills
• Have a growth mindset and be open to improve and learn through regular feedback
• Collaborative and approachable to work with a diverse group of internal team members and vendors/partners

NICE TO HAVE

• Experience and strong desire to drive impact in a fast paced start-up environment by achieving weekly and monthly acquisition goals
• Strategic thinker that can see beyond the day-to-day activities, leverage first-hand user insights and data to iterate marketing strategies and improve business outcomes
• Ability to multi-task and work in a cross-functional environment with evolving priorities to deliver on deadlines
• Excellent team player who is able to influence peers without formal authority through data driven insights and analytical reasoning
• Experience in managing the user engagement lifecycle campaigns (reactivation and resurrection) across email, text message, push notifications and direct mail channels.
• Familiarity with LTV, retention rate, churn rate, DAU, MAU, other equivalent engagement metrics and their impact on business performance
• Strong creative marketing and communication skills