You will manage the paid search marketing and the large annual budget of over $20M per year. To ensure success as a paid search specialist, you should be experienced at designing, buying, and managing paid search marketing campaigns. You should be confident in your ability to oversee the complete operations of a vertical. 

The role reports directly to the Senior Manager. 

RESPONSIBILITIES

• Creating and managing search engine marketing campaigns: day-to-day management of geo-targeted campaigns with an emphasis on driving high-quality users to support aggressive growth goals within CAC tolerance
• Influence every piece of the funnel throughout the buyer journey including keywords, copy, and landing pages
• design and run A/B tests to drive key customer insights and optimize a users’ journey while reporting on the true incremental impact of campaigns
• Obsess over the tracking and measurement of conversion effectiveness, including marketing attribution and ROI of marketing spend
• Ensuring the organization’s goals and objectives are met.
• Brainstorming ideas for marketing campaigns and paid advertising.
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.
• Performing detailed keyword research and customer trends.
• Monitoring clicks, redirects, and bounce rates.
• Generating heatmaps to analyze consumer behavior on the website
• Suggesting improvement in the marketing campaign and make necessary changes if required.
• Optimizing the landing pages along with the Web Development Team.
• Preparing SEM reports on a monthly basis and presenting it.
• Staying up to date with the new advertising trends and PPC strategies.