[Role fulfilled]Paid Search Senior Specialist | Leaf Home

Sector: Manufacturing

At Leaf Home, people are at the heart of everything we do, and we’ve crafted a team of the very best to ensure we make a difference. Our brands, including LeafFilter Gutter Protection, Leaf Home Water Solutions, Leaf Home Safety Solutions, and Leaf Home Enhancements, invest in our commitment to make each home safer and more livable. 

Meet Leaf Home:

We are a Big company with a family-owned feel – You are important to us, and we’ve built a culture you’ll love. Recognized as a top Ohio and US workplace by The Plain Dealer, Energage, and Great Place to Work®.
We have locations throughout the U.S. and Canada, and we’re not done growing!
Inclusion, sustainability, and reliability are at the core of our culture
Veterans’ resources available to help transitioning service members find a new rhythm.
Dedicated to providing resources and encouragement for employee growth.

Leaf Home Leadership

Jon Bostock

Chief Executive Officer

Rocco Mango

Chief Operating Officer

Nina George

Chief Growth Officer

Jon Bostock

Chief Executive Officer

Rocco Mango

Chief Operating Officer

Jon Bostock

Chief Executive Officer

Role Responsibilities:

You will manage the paid search marketing and the large annual budget of over $20M per year. To ensure success as a paid search specialist, you should be experienced at designing, buying, and managing paid search marketing campaigns. You should be confident in your ability to oversee the complete operations of a vertical. 

The role reports directly to the Senior Manager. 


  • Creating and managing search engine marketing campaigns: day-to-day management of geo-targeted campaigns with an emphasis on driving high-quality users to support aggressive growth goals within CAC tolerance
  • Influence every piece of the funnel throughout the buyer journey including keywords, copy, and landing pages
  • design and run A/B tests to drive key customer insights and optimize a users’ journey while reporting on the true incremental impact of campaigns
  • Obsess over the tracking and measurement of conversion effectiveness, including marketing attribution and ROI of marketing spend
  • Ensuring the organization’s goals and objectives are met.
  • Brainstorming ideas for marketing campaigns and paid advertising.
  • Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.
  • Performing detailed keyword research and customer trends.
  • Monitoring clicks, redirects, and bounce rates.
  • Generating heatmaps to analyze consumer behavior on the website
  • Suggesting improvement in the marketing campaign and make necessary changes if required.
  • Optimizing the landing pages along with the Web Development Team.
  • Preparing SEM reports on a monthly basis and presenting it.
  • Staying up to date with the new advertising trends and PPC strategies.

Job requirements:

  • Experience in managing paid search campaigns at either an agency or in a high-growth start-up environment
  • Experience with 6 figures budget in monthly adspend 
  • Ability to think locally
  • Obsessed with analytics and understand data and how to use it effectively
  • Demonstrate familiarity with A/B testing.
  • Ability to work under pressure and prioritize tasks.
  • Outstanding analytical, interpersonal, and organizational skills.
  • Strong work ethics.


  • A customer-focused and collaborative problem-solver who values results. 
  • Balance openness and warmth with a sense of urgency and thrive in a fast-paced environment
  • Finding opportunities to win together
  • Operates by testing, learning, and iterating
  • Loves working in a fast-paced, start-up environment and rolling up your sleeves to get things done.
  • Ridiculously curious about the way SEM functions, how & why consumers behave and you love marrying that curiosity with coherent strategy and rapid testing.

Our culture

The foundation of our company has always been our people. Without their hard work and skillsets, we wouldn’t be where we are today. When you walk through our doors, you’ll join a team that is empowered to be themselves. We pride ourselves in a diverse and inclusive culture that supports our employees through competitive benefits, talent development, and meaningful ways to give back to their communities.

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