Head of Growth | Mood.com

Locations:

With significant market penetration and an expanding line of product offerings, we are seeking a Head of Growth who can re-build Mood’s performance marketing engine from the ground up. 

This is a builder’s role. You’ll own paid acquisition end-to-end – strategy, budget, channels, creative testing, and measurement – with the resourcefulness of someone who thrives at an early-stage company. We’re not looking for someone used to unlimited budgets and extensive teams. Mood wants someone who wins on insight and creative velocity, not just spend. 

Reports directly to the CEO and will be part of the leadership team meetings. 

Meet Mood.com:

We believe that everyone’s got different moods, and improving yours should be easy. That’s why we created Mood, an online source for 100% federally legal cannabis from America’s favorite farms, that helps you quickly and easily get to your best mood.

Mission. We think cannabis should be accessible, affordable, convenient, and transparent. But most importantly, we believe in supporting the American farmers who make all of this possible.

Story. Founded in 2022, Mood now has a global team of 200+ full-time employees in addition to our robust network of small, U.S. farmers and manufacturing partners. We’ve built partnerships with over 50 small American farms, bolstering local economies and promoting sustainable farming practices.

Values. At our core is a commitment to product quality and world-class customer experiences. Our company culture fosters open communication and open doors: everybody here has a voice, and we believe that by investing in both our people and our customers, we all will rise.

Impact. Social impact is a business pillar, not an afterthought. This year, we’ve donated tens of thousands of dollars to pet humane societies. We’ve contributed to the campaigns of politicians who advocate for cannabis, contributing to the broader movement toward recognition and acceptance.

Mood.com Leadership

Fabian Seelbach

CEO

Juan Tenaillon

VP of Product

Fabian Seelbach

CEO

Juan Tenaillon

VP of Product

Fabian Seelbach

CEO

Role Responsibilities:

What you’ll do 

  • Own performance marketing strategy and execution across paid social, paid search, CTV, podcast and additional channels 
  • Run a high-output creative and channel testing program leveraging AI
  • Build measurement and attribution that works within real advertising restrictions 
  • Own CAC, LTV, and ROAS targets 
  • Stand up acquisition channels beyond paid social – influencer, content, community 
  • Partner with creative, product, and leadership on growth strategy 
  • Build and lead a team

Job requirements:

Must-haves 

    • 5+ years owning and scaling paid acquisition budgets and channel strategy
    • Track record driving efficient growth at a DTC consumer brand (supplements, wellness, mobile app, digital products) 
    • Hands-on fluency in paid social and creative testing 
    • Experience operating with constrained budgets (managing up to $1.5M monthly spend) AI-native approach to creative, research, and reporting 
    • Strong analytical instincts – bring a strong perspective on CAC, LTV, ROAS, and other measurement frameworks

Nice-to-haves 

  • Experience in a restricted advertising category (THC, CBD, alcohol, telemedicine)
  • Background in digital products, subscription apps, or mobile growth 
  • Experience building a growth function from scratch 

THC/cannabis industry experience isn’t required — we care more about your ability to build smart, efficient growth in a category that demands creativity.

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