Director of Marketing | Coco Republic

Sector: Luxury Furniture

The Director of Marketing will play a crucial role in planning, developing, and executing the US company’s overall marketing strategy – increasing brand awareness, customer acquisition, and revenue growth. They will be the driving force behind the US growth by utilizing the Australian assets to execute the US promotional calendar, campaigns, and messaging efforts; ensuring consistent and impactful communication across various channels that are aligned with brand standards and guidelines. They will be responsible for overseeing the US marketing team, collaborating with other stakeholders, developing, and implementing marketing campaigns, and ensuring that the company’s marketing efforts align with its overall business objectives.

Meet Coco Republic:

Coco Republic is one of Australia’s leading furniture and design brands, with a presence in the US through their eponymous brand, and HD Buttercup. Synonymous with quality, service and sophistication, the company is supported by a diverse offering of premium product and design services. 

Coco Republic Leadership

Skye Westcott

President, North America

Skye Westcott

President, North America

Skye Westcott

President, North America

Role Responsibilities:

  • Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms including digital advertising, radio, print, social media, email, physical mailings, in-store POP, and events.
  • Manage the complete process of store and digital events including planning, running the actual event itself, and the post-event evaluation.
  • Allocate and manage the US marketing budget effectively and acquire the resources needed to achieve departmental goals and maximum ROI.
  • Monitor and evaluate campaign performance, measure ROI, and provide weekly reports to leadership, allowing data-driven decision-making.
  • Understand budgeted KPI’s by channel (traffic, Conversion, AOV, targeted populations) and develop relevant communication appropriate for each unique audience.
  • Continuously conduct competitive research and analysis to stay updated with industry trends, audience preferences, and emerging marketing tools to enhance our marketing endeavors.
  • Oversee advertising efforts to drive sales and awareness.
  • Develop promotional calendar with executive team.
  • Develop and nurture relationships with media outlets, influencers, and industry partners – build larger brand building collaborations and prominent physical presences (pop-ups, installations, etc.).
  • Manage PR activities, press releases, and crisis communications.

Job requirements:

To be successful, you will likely bring: 

  • Experience with successful marketing campaign development and execution.
  • Proficiency in marketing automation tools (Klaviyo) and CRM systems.
  • Familiarity with data-driven marketing strategies and A/B testing methodologies.
  • Adobe Suite (Photoshop, InDesign, Illustrator) and Excel.
  • Social Media Business Management
  • Project Management skills
  • Entrepreneurial mindset with strong interpersonal leadership and relationship management skills, with the ability to lead/collaborate with direct reports and cross-functional team.
  • Demonstrated ability to hire and retain top talent, creating successful teams.
  • Excellent oral communication skills with the ability to communicate at all levels of the organization effectively and accurately.
  • High degree of accuracy, organizational and communication skills, and a strong team player

What is it like to work at Coco Republic?

While they are proud of their product, they are even prouder of their people, a diverse group of talented and passionate individuals who share a unique love for their brands and customers. Coco Republic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

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