• Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms including digital advertising, radio, print, social media, email, physical mailings, in-store POP, and events.
• Manage the complete process of store and digital events including planning, running the actual event itself, and the post-event evaluation.
• Allocate and manage the US marketing budget effectively and acquire the resources needed to achieve departmental goals and maximum ROI.
• Monitor and evaluate campaign performance, measure ROI, and provide weekly reports to leadership, allowing data-driven decision-making.
• Understand budgeted KPI’s by channel (traffic, Conversion, AOV, targeted populations) and develop relevant communication appropriate for each unique audience.
• Continuously conduct competitive research and analysis to stay updated with industry trends, audience preferences, and emerging marketing tools to enhance our marketing endeavors.
• Oversee advertising efforts to drive sales and awareness.
• Develop promotional calendar with executive team.
• Develop and nurture relationships with media outlets, influencers, and industry partners – build larger brand building collaborations and prominent physical presences (pop-ups, installations, etc.).
• Manage PR activities, press releases, and crisis communications.