Sendinblue is the smartest and most intuitive platform for growing businesses, offering cloud-based digital marketing tools to over 175,000 growing companies around the world.
We are a complete Sales & Marketing toolbox: email, SMS, Facebook ads, chat, CRM, and more in one single SaaS platform. Our mission is to empower all companies with the tools they need to build stronger customer relationships and grow their business through meaningful interactions.
We have a team of more than 500 employees representing over 67 nationalities spread across eight offices located in Paris, Berlin, Sofia, Delhi, Bengaluru, Seattle, Toronto, and New York.
Role Responsibilities:Successful track record of designing and executing US go-to-market strategies in the SMB SaaS market.
Proven track record in rebranding or brand development for a B2B SaaS brand with SMB customers.
Proven ability to establish key strategic partnerships and PR initiatives.
Solid knowledge of Performance Marketing (SEO, Adwords, Youtube, Display, Facebook, Tech..)
7+ years of experience, with at least 2+ years in marketing leadership roles, including experience scaling a growing team, supporting C-level executives, managing multi-million dollar marketing budgets, and executing successful go-to-market strategies in the US
Entrepreneurial mindset with hands-on mentality when needed.
Demonstrated strategic thinking skills combined with the ability to implement effective plans.
Persuasive, collaborative – able to work across multiple stakeholders and influence drive brand-right implementation.
Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust.
Organized, knowing how to apply a structured approach, but also flexible and adaptable to individual situations.
Proactive and energetic, with an ability to motivate a team.
A passion for consumers and a deep understanding of tomorrow’s groundbreaking technologies and innovation trends.
Highly creative, with storytelling instincts.
Experience working for Mailchimp, Hubspot, Klaviyo or ActiveCampaign is an asset.
Job requirements:Oversee any operations run by the North American.
Marketing team and provide ongoing tracking and actionable insights to support any team members.
Align the local brand development initiatives with the company’s vision. Own the go-to-market strategy and drive cross-functional collaboration.
Scale, empower and manage a high-performing, collaborative team of marketers across brand, communications, PR, product marketing and performance.
Develop and implement a cohesive marketing plan to increase brand awareness and partnerships. Build relationships with media and stakeholders through creative PR strategies.
Design effective campaigns that communicate our brand in a way that resonates with and motivates our target market, driving sales.
Recruit, mentor, manage and foster the continuous career development of best in class, cross-discipline publishing talent.
Participate in the overall planning of the company’s objectives with the global CEO, CMO and other C-levels.
Identify PR initiatives and events that develop a stronger brand identity in North America.
