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Ruckus + Rockerbox: Solving For Attribution Challenges

This week we teamed up with Rockerbox for a panel on how to solve for attribution challenges by getting a single source of truth for their marketing activity.

Speakers:

Quinn Michael, Director of Marketing Analytics at TomboyX – Quinn is the Director of Marketing Analytics at TomboyX. He’s an experienced Data-driven digital marketer and manager. Skilled in analytics, A/B testing, deciphering and presenting quantitative date in simple terms and clear visuals that make sense of user behaviors and lead to increased user engagement. 

Ashley Anderson, Head of Offline User Acquisition at Curology – Ashley is an experienced marketer with a demonstrated history of both brand development, executing global, integrated marketing campaigns, and performance-driven acquisition campaigns in offline channels. Her specialities include TV, online video, out-of-home, digital, social, audio, and SEM/SEO channels. She is passionate about building breakthrough creative, driving innovative marketing strategy, and designing efficient implementation processes.

Stang Gappa, Growth Senior Manager at – Stang is a growth marketing leader and advisor with extensive experience in finance, DTC and eCommerce. He is passionate about leading startups and early stage businesses towards scalable and defensible growth through paid and organic acquisition and retention.

Sara Livingston, Head of Platform and Solutions at Rockerbox – Sara is an experienced marketer, product strategist, and operator.

She’s spent the last decade building data and analytics products and establishing the underlying strategies and supporting teams.

This has spanned across the marketer side to drive growth marketing and customer insights efforts, on the publisher side for data monetization, and then in building enterprise SaaS technology to be used by these end companies.

In all instances, Sara helped establish new functions and divisions, introducing new operating frameworks and supporting technologies at organizations from startups to enterprises.

Sara’s been fortunate to work with many of the leading Retail, CPG, DTC, and Subscription Services companies.

Host: Anish Shah, Founder + CEO at Ruckus – Anish is the CEO & Founder of executive search agency Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.

Watch the Full Recording

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