[Role Fulfilled] VP of Marketing | Taplytics and DevCycle

Sector: SaaS

Taplytics is a full-stack A/B testing solution designed to help product, engineering, and marketing teams drive more revenue.

DevCycle uses feature flags to deploy faster, reduce release complexity, and maximize ROI.

Meet Taplytics and DevCycle:

Born at Y Combinator alongside Airbnb, Dropbox, and DoorDash, Taplytics helps power the experiences within today’s leading brands like RBC Royal Bank, Lookout, Grubhub, and Crate&Barrel to drive more revenue through their apps and websites.

In 2022, the brainchild of Taplytics, DevCycle was created as a result of overwhelming feedback from our clients. DevCycle helps modern dev teams release code faster and safer. It’s a new vision of feature management that goes beyond risk reduction and enables dev teams to maximize feature impact. It’s built for dev teams who are tired of the stress, complexity, and risk of releasing new code.

Now, Taplytic and DevCycle are looking for a VP of Marketing to help develop and own the marketing strategy for both companies. You would help to support awareness and deliver qualified opportunities at Taplytics, while implementing marketing strategies at DevCycle from the ground up. 

Come join the team responsible for the platform chosen by high-growth start-ups to Fortune 500 companies around the world. We’re designing the future of software development.

Learn more about DevCycle here. Come hang out with us here.

Got some time? Check our Taplytics podcast here!

Taplytics and DevCycle Leadership

Role Responsibilities:

In this role, you will develop and own our marketing strategy to support awareness and demand generation objectives to deliver qualified opportunities to our sales pipeline.  

How you’ll make a huge impact:

  • Owning the strategy and execution of all engagement channels to drive growth and revenue.
  • Defining key performance indicators (KPIs) by channel, drive pipeline, and measuring growth to ensure the success of ongoing integrated campaigns.
  • Driving leads, opportunities, and pipeline for Enterprise, Mid-Market, SMB, and Self-Serve segments.
  • Executing integrated, cross-channel campaigns with creative approaches to brand awareness, lead acquisition, and retargeting to maximize investments and drive additional pipeline. Sharing findings with the team and improving the demand creation process.
  • Developing multi-touch, omni-channel strategies for targeted audiences defined by various criteria (sales segment, region, industry, etc.) to engage prospects and move them through the funnel.
  • Innovating with new design and copy concepts to test across channels and platforms that align with Taplytics and DevCycle’s brand, positioning, and messaging.
  • Managing our vendors for Paid Search, Paid Social, Display, and other third-party advertisers.

Job requirements:

  • 5+ years of demand generation experience, preferably in a B2B SaaS environment.
  • Experience building and mentoring teams
  • Proven track record of demonstrating positive ROI from paid advertising budgets all the way to closed-won revenue.
  • Experience tracking and reporting on ROAS as a key metric.
  • Proficiency in analytical insights and reporting.
  • Experience managing paid advertising budgets to meet lead, opportunity, and/or pipeline goals.
  • Creative thinker willing to test big ideas and apply learnings to future campaigns.

Why you should join Taplytics/ DevCycle

We’ve experienced tremendous success with Taplytics, and are excited to shake up the DevOps space. Be a part of the growth story for our latest offering, DevCycle – already a must-have for every engineering team.

We offer the chance to scale an amazing new product in a startup environment, within a well-established org (backed by Twitch + Reddit founders).

Recent Press

Taplytics is the only provider of high performance code based solutions for engineering teams and no-code solutions for product and business teams.

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