In this role, you will develop and own our marketing strategy to support awareness and demand generation objectives to deliver qualified opportunities to our sales pipeline.  

How you’ll make a huge impact:

• Owning the strategy and execution of all engagement channels to drive growth and revenue.
• Defining key performance indicators (KPIs) by channel, drive pipeline, and measuring growth to ensure the success of ongoing integrated campaigns.
• Driving leads, opportunities, and pipeline for Enterprise, Mid-Market, SMB, and Self-Serve segments.
• Executing integrated, cross-channel campaigns with creative approaches to brand awareness, lead acquisition, and retargeting to maximize investments and drive additional pipeline. Sharing findings with the team and improving the demand creation process.
• Developing multi-touch, omni-channel strategies for targeted audiences defined by various criteria (sales segment, region, industry, etc.) to engage prospects and move them through the funnel.
• Innovating with new design and copy concepts to test across channels and platforms that align with Taplytics and DevCycle’s brand, positioning, and messaging.
• Managing our vendors for Paid Search, Paid Social, Display, and other third-party advertisers.