[Role Fulfilled] VP of Marketing & DTC | Cubii

Sector: Wellness

Cubii is on a mission to revolutionize the at-home wellness industry.  They are looking for a VP
of Marketing & DTC to lead Brand, Creative, Acquisition and Retention.

Meet Cubii:

Cubii, is on a mission to make wellness approachable for every body. By creating solutions that are convenient and affordably priced, they empower people of all fitness levels to take the first step toward living a healthier life.

Their award-winning compact seated ellipticals is revolutionizing the fitness category by making it easy for people to stay moving on their own terms – whether that’s at home watching TV or at your desk in the office. With over 1,000,000 users and rapid YoY growth, the brand is growing quickly and has a passionate, loyal customer base. Cubii’s expanding portfolio of connected wellness equipment, live-stream and on-demand content, and ergonomic fitness accessories is available online, in stores and internationally.

Cubii’s growth is fueled by their commitment to their consumers and the scrappy, innovative mindset they take when faced with new opportunities and challenges. Cubii was included as part of Inc. Magazine’s Fastest Growing Companies in America in 2019 and 2020, and holds multiple product and innovation awards for our impact in the accessible fitness space. Because they create products that serve every body, they believe in including every body. Our commitment to inclusion across race, gender, age, religion, identity, and experience pedals them forward every day.

Cubii Leadership

Role Responsibilities:

  • Create, manage, and maintain a winning performance-driven marketing strategy
  • Own the P&L of all paid customer acquisition channels including digital channels (paid social, display, affiliates etc.) and offline channels (TV, direct mail, radio/podcast); manage annual budget and drive ROAS & audience quality
  • Build forecasts and predict marketing channel performance using cohort analyses
  • Expand marketing mix to drive both awareness and conversion, increasing velocity
  • Establish an omnichannel ROAS mindset with the team, regularly tracking KPIs and continually improving performance
  • Lead the Brand & Creative function, including but not limited to product positioning, new product launches, brand management, product marketing and consumer insights; improve processes for cross-team collaboration
  • Along with sales, make routine headquarter calls with key retailers such as: Costco, Sam’s Club, Target, QVC, etc.
  • Lead & coach a marketing & DTC teams
  • Champion an omnichannel view on the marketing team. Have an in-depth understanding of the consumer marketing journey and touchpoints and act as main point of contact for marketing strategy
  • Work closely with our cross functional teams (Retail & International Sales, Product, Ops, CX, Finance) to measure impact of marketing campaigns across all channels
  • Build and run a culture of always-on testing and innovation to develop new sources of customer growth as we continue to scale the business
  • Embody Cubii values and ensure the culture is upheld at all levels
  • Manage relationships with key marketing agencies & partners to meet customer acquisition objectives

Job requirements:

  • 8+ years of experience leading acquisition and brand marketing in a fast-growing company with a broad set of customer acquisition channels, both digital and offline
  • Strongly preferred experience in omni-channel marketing for DTC consumer products
  • Experience with in-store & online shopper/retail marketing
  • Experience with building end-to-end consumer journeys and setting performance metrics for all touchpoints
  • Proven track record driving sales through powerful, business-driving, full-funnel marketing strategy
  • Proven experience empathizing with the consumer and passion for brand building
  • Ability to develop deep collaborative relationships across multiple teams
  • Demonstrated skills in managing complexity, providing strategic insight, and executional excellence
  • Razor-sharp analytical capability; unbiased and clean analyses; rigorous data-driven decision making and familiarity with attribution modelling
  • Customer empathy and the ability to walk in the shoes of a consumer, driving creative and messaging strategy for channels
  • Proactive and adaptable, thriving in a fast-paced environment

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