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[Role Fulfilled] SVP of Marketing | Trade

Sector: Subscription Service

Trade is bringing coffee from the best roasters to every home. We’ve combined on-demand manufacturing and personalization technology with deep coffee knowledge to build the best experience for the fastest growing part of an $80B market.

It’s no mystery that craft coffee is the fastest-growing part of a massive market. We invested with Trade because they were the first team we met who demonstrated the sophistication and execution capabilities to deliver a truly great end-to-end experience.” — Scott Jacobson, Managing Director at Madrona Venture Group

Meet Trade:

Trade is on a mission to deliver the best end-to-end experience for anyone who wants to make amazing coffee. We partner with the best coffee roasters to drive simple and delightful outcomes for consumers, while driving capital and data up the chain to roasters and growers at incredible speed and scale.

We are looking for a Marketing Leader to join our executive team as we scale our brand and growth with new audiences. Reporting directly to the CEO you’ll be the leader of the company’s direct marketing efforts across Growth, Creative, and Lifecycle Marketing.

We’re looking for the right individual with an open mind toward experience and seniority – we care more about finding a motivated marketing leader who is 1) ready to own responsibility for our growth efforts, 2) a proven builder of teams and marketing programs in high growth and early stage environments, and 3) sufficiently humble to become a leader on the company’s executive team.

Lead Product Manager at Trade Coffee

Trade Leadership

Mike Lackman, CEO Trade, Director of Retention Marketing

Mike Lackman

CEO
Specialty consumer & subscription veteran.
Lead Product Manager at Trade Coffee

Jeff Bobula

SVP Product
SlingBox, Gilt Groupe, Paperless Post

Brian Pizzitola

SVP Finance
Shutterstock, MindBodyGreen, Players Tribune
Mike Lackman, CEO Trade, Director of Retention Marketing

Mike Lackman

CEO
Specialty consumer & subscription veteran.
Lead Product Manager at Trade Coffee

Jeff Bobula

SVP Product
SlingBox, Gilt Groupe, Paperless Post
Mike Lackman, CEO Trade, Director of Retention Marketing

Mike Lackman

CEO
Specialty consumer & subscription veteran.

Kate Lovely

VP of Operations
Subscription-Ops Veteran McMaster-Carr, HelloFresh

Nicole Carter

Director Engineering
Leadership Experience at Wayfair, Glossier

Role Responsibilities:

  • Recruit and lead a high performing team of digital marketers; provide thoughtful mentorship and prioritization of different initiatives
  • Drive strategy and execution of our performance and conversion-focused marketing efforts from first touch point to initial conversion
  • Architect and tightly manage a testing framework to radically increase our volume and pace of learning across all channels and aspects of the user funnel to conversion
  • Track results and define critical growth KPIs, reacting quickly in response to market trends and results
  • Manage marketing budget and media portfolio mix to scale growth with new audiences
  • Partner with creative, product, data and finance teams to execute with keen focus on acquiring highly engaged new customers who will grow into loyal, high LTV customers
  • Hold a key seat on the executive team to lead on strategic company decisions around how we should grow our customer base
  • Partner with our content and creative team to co-develop a high performing content & campaign marketing engine

Job requirements:

  • 8+ years experience in D2C marketing, with acumen for selling premium consumable products
  • A strategic and entrepreneurial mindset with ability to be a structured thinker and take calculated risks 
  • In-depth expertise and demonstrated success operating and leading paid media, SEO, content marketing, influencers, affiliates and other digital channels
  • Exceptional organizational leadership skills with the ability to attract, grow and retain top talent
  • Deep relationships and network within the growth marketing industry, with a keen eye towards top talent, partners, and leading technologies 
  • Highly analytical, deeply data-driven with extensive experience with incremental measurement, AB testing, attribution models, web and financial analytics
  • Facility with creative and messaging direction and talent management
Lead Product Manager at Trade Coffee

You'll get:

  • $500 a year to spend on amazing coffee!
  • To be involved in building an early-stage company with an experienced leadership team
  • Opportunities to personally shape this new and innovative marketplace
  • Competitive salary and vacation offering
  • Health benefits and 401K

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