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Senior Digital Marketing Manager | Skylight

Sector: Technology

We are hiring a Senior Digital Marketing Manager to lead the marketing for our hero product Skylight Frame. The ideal candidate has prior experience in growing DTC ecommerce brands through paid social. This role reports to the Director of Growth and will collaborate with other members of the marketing team. This is an excellent opportunity for someone looking to make their mark on a profitable, growing business by contributing to existing programs and building out new ones!

Meet Skylight:

Skylight is a technology startup based out of Los Angeles. We make consumer products, like Skylight Frame and Skylight Calendar, that are used and loved by hundreds of thousands of families across the country. We’re coming in from a profitable 2021 and on target to hit $100MM in 2022.  Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business while being completely bootstrapped.We think often about the thousands of smiles that we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard every day to expand our team and perfect our products, so that we can continue to bring the magic of Skylight to as many families as we can.

Today, we have more team members than ever before, and all of us are dedicated to our mission of connecting loved ones, young and old. We are so excited to continue this amazing journey, and welcome more of you into our Skylight family!

Skylight Leadership

Michael Segal

CEO
Harvard Business School MBA, former VC at Bessemer Ventures

Jake Kring

CTO
Formerly ran tech + GM of Scripted

Chia Chung

COO/CFO
Formerly at JP Morgan. Wharton MBA

Michael Segal

CEO
Harvard Business School MBA, former VC at Bessemer Ventures

Jake Kring

CTO
Formerly ran tech + GM of Scripted

Michael Segal

CEO
Harvard Business School MBA, former VC at Bessemer Ventures

Role Responsibilities:

  • Lead the vision and execution of media campaigns for Paid Social, with opportunities to build the channel mix across other top of funnel paid media channels including SEM, Linear TV, OTT/Streaming platforms, Podcast/Streaming Audio, and Direct Mail.
  • Execute growth initiatives: Be accountable for best in class execution of media strategy in partnership with supporting internal and external partners. Oversee campaign management and reporting. Basically, you make sure things get done – and done well.
  • Measure KPIs: Own the reporting and analysis of all Skylight Frame marketing initiatives. Use and refine marketing attribution capabilities including media mix modeling and multi-touch attribution. Measure LTV, CPA, ROAS, and incrementality.
  • Continuously optimize: Analyze and refine new and existing campaigns to drive growth and profit. Improve key metrics including CPA/CAC, ROAS, and contribution.
  • Collaborate with team members: Collaborate with leaders across the marketing team to support objectives. Guide and inform the creative team to develop and optimize creative assets with breakthrough performance.

Job requirements:

  • 1-3 years of growth marketing experience, with at least 1 years of experience managing paid social.
  • Experience actively managing media budget.
  • A Bachelor’s Degree or equivalent in a related business field.

Who you are

  •  Strong marketer: A strong track record of managing a full media budget, digital and offline channels a plus. You’re an expert at paid social, marketing analytics, and growth strategy.
  • Highly analytical: You measure and evaluate results with rigor. You love excel and marketing math is second nature to you.
  • Data driven: Experience operating with an agile, test/learn/iterate operating mindset. You obsess over marketing metrics and finding new ways to improve them.
  • Entrepreneurial spirit: Pragmatic problem solver. Comfortable with leading and doing. Interest in looking outside the existing toolbox – comfortable evolving with the ever-changing landscape.
  • Curious: A leader with a passion to test and win. You’re always looking for the next needle-moving channel or approach.
  • Both analytical and creative.

Compensation & Benefits

  • Competitive Salary + Equity Package
  • Tremendous autonomy to set the direction of your work.
  • Health, Dental & Vision
  • 401k Matching
  • Unlimited PTO
  • Wellness, learning, and home-office budgets
  • Fun and collaborative culture

Submit your profile!

Apply to an open role or submit your profile and we'll get back to you when we have a suitable opportunity. Alternatively, send your application directly to [email protected]

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