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SEM Manager | Thriveworks

Sector: Health

The Opportunity.​

Thriveworks is looking for a Search Engine Manager to join their growing team! In this role, you will provide and execute campaign creation, optimization, reporting and insights discovery on major paid advertising platforms to drive new user acquisition, focusing largely on PPC across Google and Bing. The role reports directly to the Head of Paid Acquisition.

The ideal candidate is a customer-focused, collaborative problem-solver who values results. Thriveworks seeks out colleagues who are curious, kind, proactive, and will challenge one another at every turn. You should be motivated to build a brand that sets the standard for mental healthcare. This is an incredible opportunity to help define a deeply human brand people truly connect with.

Meet Thriveworks:

Thriveworks is changing the world through counseling. They are growing rapidly by making mental healthcare (counseling and medication management) more accessible and affordable. With over 240 locations across 38 states, Thriveworks has quickly become one of the largest in-person mental health counseling companies in the US.

Thriveworks Leadership

Role Responsibilities:

  • Campaign Management: day-to-day management of geo-targeted campaigns with an emphasis on driving high-quality users to support aggressive growth goals within CAC tolerance
  • Funnel Optimization: Influence every piece of the funnel throughout the buyer journey including keywords, copy, landing pages and CTA (book online vs book via phone)
  • Test: design and run A/B tests to drive key customer insights and optimize a users’ journey while reporting on the true incremental impact of campaigns
  • Measure: obsess over the tracking and measurement of conversion effectiveness, including marketing attribution and ROI of marketing spend
  • Reporting: analyze results, report on key metrics and optimize future campaigns based on learnings
  • Communicate: partner with cross-functional teams to improve aspects of a users’ journey in order to drive down customer acquisition costs and improve effectiveness in all channels

Job requirements:

  • 3+ years of experience managing paid search campaigns at either an agency or in a high-growth start-up environment
  • Entrepreneurial spirit with a ‘roll-up-your-sleeves’ attitude
  • Track-record of success meeting and exceeding goals with a small team of marketing specialists
  • Strong organization and communication skills with an ability to juggle multiple projects and competing priorities in a fast-paced environment
  • Strong digital, tech-savvy citizen with working knowledge of web content management, marketing automation, Google Analytics, and other related tools and platforms
  • Obsessed with analytics and understand data and how to use it effectively

About You.

  • You’re passionate about mental healthcare and driving real results for real people; you can empathize with the humans behind the numbers
  • You balance openness and warmth with a sense of urgency and thrive in a fast-paced environment
  • People enjoy working with you because you find opportunities to win together
  • You operate by testing, learning, and iterating
  • Ownership and accountability are part of who you are; these are how we all make sure we’re focused on the highest-leverage opportunities and are driving effective change
  • You see the opportunity to dramatically advance your career by playing a critical role in an important, high-growth company.
  • You love working in a fast-paced, start-up environment and rolling up your sleeves to get things done.
  • You’re ridiculously curious about the way SEM functions, how & why consumers behave and you love marrying that curiosity with coherent strategy and rapid testing.

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