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Retention Marketing Lead | Made Renovation

Locations:
Sector: Architecture

The Opportunity.

Made Renovation is looking for a Retention Marketing Lead to join our growing team! Reporting to the Director of Acquisition and Conversion, you’ll own the entire customer lifecycle from initial interest to reacquisition and deliver against CLTV goals. To start you’ll focus on orchestrating email, SMS, sales/support, and on-site to start and later layer in in-app, ads, and other channels as we scale. As we evolve our product portfolio, this role will provide strategic direction on our approach to personalization and segmentation at scale. This role will also partner closely with Product and the Sales & Support teams on ways to improve our customers’ experience.

Meet Made Renovation:

Our mission is to revolutionize home renovation and build a nationwide brand along the way. Made Renovation’s all-in-one offering combines design, materials, and construction for a fun experience and beautiful result that customers enjoy for many years to come.

  • Series B with $50m total funding from Tier 1 VCs
  • $80B market for bathrooms alone (larger than ride sharing)
  • $XXM+ sales run rate
  • Made is now the 7th largest remodeler in the nation (in 2 years)
  • Grew 4x in the last year
  • Operating in 3 markets – SF, LA & Seattle
  • You can see some of their work here

Made Renovation Leadership

Roger Dickey

Co-Founder & CEO
Co-Founder and former CEO of Gigster, Built and sold Mafia Wars to Zynga

Sagar Shah

Co-Founder & COO
Founder and former CEO of Quad, backed by Y-Combinator

Roger Dickey

Co-Founder & CEO
Co-Founder and former CEO of Gigster, Built and sold Mafia Wars to Zynga

Sagar Shah

Co-Founder & COO
Founder and former CEO of Quad, backed by Y-Combinator

Roger Dickey

Co-Founder & CEO
Co-Founder and former CEO of Gigster, Built and sold Mafia Wars to Zynga

Role Responsibilities:

  • Develop and evolve Made Renovation’s cross-channel customer lifecycle strategy; deliver on a roadmap that increases customer retention, lifetime value, and satisfaction
  • Partner with Growth, Sales, Support, and Product to deliver fully orchestrated experiences across on-site, ads, email, in-app, SMS, and sales/support channels
  • Evangelize a culture of testing and optimization, develop our testing strategy, and share best practices
  • Evolve our lifecycle tech stack to deliver world-class and cost-effective customer experiences
  • Act as a key advisor or project lead on new cross-functional customer initiatives ranging from product launches to launching new channels, to evolving Made Renovation’s client experience

Job requirements:

  • Customer Lifecycle leader with a minimum of 3+ years experience in retention marketing, customer marketing, lifecycle or CRM space.
  • Naturally analytical with ability to translate data into actionable insights & strategies (experience with a BI tool like Tableau/Looker strongly preferred)
  • Experience working with Product and Engineering teams to conceptualize, execute, and measure the impact of features to improve the customer experience and drive customer growth (upsell, retention)
  • Results-oriented with the ability to move quickly and easily between high-level strategy and rolling-up-sleeves to get it done
  • High-growth experience is a must

Our Benefits

  • Medical, Dental & Vision
  • Unlimited PTO & Sick Time
  • Daily Catered Team Lunches
  • Team Activities & Happy Hours
  • 401K & Commuter benefits
  • Monthly Cell Phone Stipend

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