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Lead Marketing Analytics | Groove Life

Sector: Clothing

Groove Life is boot-strapped and produces top-of-the-line active lifestyle accessories. This will be the first Marketing Analyst role at Groove Life. You will be our first boots on the grounds role, reporting into the CMO and later will have the opportunity to hire your own team.

Meet Groove Life:

Groove Life  is probably not like any other place you’ve worked.  We are a young, dynamic, entrepreneurial company experiencing incredible growth.  In less than 5 years we’ve grown from 5 people to over 250, and along the way we’ve built a very special culture.  We are rooted in faith-based principles that impact every aspect of our business, including the way we treat our customers and especially the way we treat our employees.  Most of our team will tell you that they can’t imagine working anywhere else.

This is a position within the marketing team. Reporting to Groove’s CMO, working closely with the CFO, this role will enjoy rewarding challenges, researching and fueling data-driven decisions. In this position, you will spend your days analyzing data, creating reports, summarizing data with graphs and tables, and communicating insights and guidance to the teams. You will also create and conduct the analysis of research projects, design surveys, and lead meetings with marketing, creative and finance team members. If you are detail-oriented with outstanding analytical abilities, this role will be great for you.

Groove Life Leadership

Peter Goodwin

CEO

Kyle Yeoman

CMO

Matt Mitchell

COO

Peter Goodwin

CEO

Kyle Yeoman

CMO

Peter Goodwin

CEO

Chris Stovall

Chief Business Officer

George Brooks

Chief Creative Officer

Role Responsibilities:

  • Responsible to collect, analyze, and report on all marketing activity to determine the effectiveness and best next steps
  • Monitor budget distribution and performance of paid ad campaigns as they relate to the strategy laid out by the CMO and Director of Marketing
  • Work closely with the media buying team to identify opportunities for new customer acquisition
  • Conduct competitive sales and marketing research and analyze benchmarking data
  • Track, analyze, and forecast relative trends in e-commerce sales and marketing
  • Automate repetitive reports and dashboards
  • Collect and analyze data regarding customer preferences, demographics, buying habits, and needs
  • Analyze A/B tests and communicate the results to management

Job requirements:

  • 2+ years experience as a marketing analyst
  • Experience with website analysis using a variety of analytics and marketing tools including but not limited to:
    • Google Analytics
    • Shopify
    • A/B testing tools
    • Facebook Ads Manager
    • Google Ads Manager
    • Klaviyo or other Email platforms
    • Attentive or other SMS platforms
    • Praxis data and metrics tool
  • Strong history of building and automating reporting
  • Proficient in R or Python
  • Experience with databases and tools such as SAS/DOMO/Tableau
  • Ability to present ideas and learnings with clarity
  • Bachelor’s degree in related field
  • Strong Statistical analysis
  • Strong background in Microsoft Office Suite

What We Offer

  • Competitive Salary
  • Medical, Dental, Vision, Long Term Disability, Life Insurance
  • 401k with company match
  • PTO
  • Awesome culture with many perks

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