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Head of Marketing | Gitbook

Sector: Software Development

You will develop our overall Marketing strategy to increase awareness, generate signups and drive acquisition of qualified leads globally. You will be responsible for all non-Product touch points our users have with GitBook as a company and as a brand, in open-source and as our users.

Gitbook has 20M unique users and is adding ~30k new signups per month. Organically, with no marketing. They are defining a category with relentless focus on improving collaboration for technical teams.

This is a green field opportunity for a hands-on, growth driven leader. You’ll report directly to Sara, our COO. 

Meet Gitbook:

GitBook is a modern documentation platform. Our ambition is to empower technical teams by seamlessly integrating knowledge management into their existing asynchronous workflows.

We’re a fully remote team who are building the future of work, inside and outside of our organization. You will be joining during a pivotal moment for GitBook.

We’ve enjoyed great success since we were founded, and now we’re taking conscious steps to take our company to the next level.

That means you will have the opportunity to build, positively impact the trajectory of the company and enjoy the benefits of helping grow our company 20x.

Some things we’re proud of:
💰 Profitable
💼 Backed by top partners such as P9 Capital, Notion Capital and Fly VC
🗺️ Fully-remote team in over 15 countries across North America, Europe and Asia

GitBook has grown organically until now, and as we tackle our ambitious goals, we need a seasoned marketing leader to build the Marketing function and team from scratch, to achieve our two strategic pillars: take control of the top of the funnel and zero in on PLG.

Gitbook Leadership

Sara Tandowsky, COO at Gitbook

Sara Tandowsky

COO at Gitbook
Sara Tandowsky, COO at Gitbook

Sara Tandowsky

COO at Gitbook
Sara Tandowsky, COO at Gitbook

Sara Tandowsky

COO at Gitbook

Role Responsibilities:

  • Define the long-term PLG strategy based on a clear view of the our ICP and user needs, competitive landscape, adoption patterns, upsell and expansion opportunities
  • Having a strong Marketing team in place who is ramped up and executing at high quality and speed
  • Deep understanding of our product, ICP and company goals. You’ll own and iterate on GitBook’s positioning and brand
  • Marketing strategy in place with a clear roadmap of how to get there. You’ll know the key drivers of the business, and take responsibility for the overall success in the market
  • Systems in place to derive insights from existing data, qualify leads and ensure there’s pipeline health
  • Lead communication for new product functionality, pricing and packaging updates
  • With the team, design and execute end-to-end programs to generate signups and drive conversion, including Product marketing, content, education, events, partnerships, developer relations, SEO and activations with the community
  • Set the vision and goals for the self-service business and lead the team to execute against the goals
  • Enable the Sales team with collateral and the right knowledge to interact with our users
  • Work closely with Product & Engineering to create a positive experience for our tech audiences
  • Represent GitBook externally as a brand ambassador, and thought leader of knowledge management and PLG

Job requirements:

  • 10+ years of B2B SaaS marketing experience at a fast-growth tech company
  • Deep expertise in PLG, with a track record of hitting aggressive growth goals leveraging a diverse set of channels and methods
  • Your deep understanding of the dynamic between product, marketing, sales and customer success and the levers to pull to achieve goals
  • Experience leading a remote, high performing team
  • Your experience marketing to a tech audience
  • Having strong verbal and written communication skills
  • Being effective at defining what to focus on first, showing progress and iterating along the way
  • Your collaboration skills with internal and external partners across multiple time zones
  • Being data-driven and comfortable deriving insights from data to make decisions
  • Driving results, demonstrate full ownership and keep yourself and your team accountable. You believe there’s always a way and will do everything to find it
Head of Product | GitBook
Head of Product | GitBook

What it's like to work at GitBook

We’re continuously optimizing our culture and you will see that every single team member is a value addition to our culture, and our company values are very present in our day to day:

🚀 Ambition (Aim higher)
✊ Ownership (Take control and Own it)
📈 Accountability (Be accountable to results)
🙋‍♀️ Care (Give a sh*t)
🏃‍♂️ Train (Grow yourself)
🤝 Genuine (Say it and accept it)
👯‍♂️ Team player (Leverage the team)
🏗 Architect (Plan & Build)

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