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Catch+Release | Head of Marketing

Head of Marketing | Catch+Release

Locations:
Sector: Technology

As the Head of Marketing, you will sit on the Senior Leadership Team (SLT) and report to the
Founder and CEO. You will oversee all aspects of a Marketing organization: Growth Marketing,
Demand Gen, Product Marketing, Social Media, and PR. You are excited to establish
Catch+Release as the first ever licensing engine for the internet, and market to both buyers
(professional storytellers) and creators.

Meet Catch+Release:

Catch+Release is a collaborative creative platform helping storytellers curate + license Found Content from anywhere and create at the speed of culture.

We are a VC-backed technology company creating a marketplace that, for the first time, connects the advertising industry to the entire internet as a source of content that can be licensed for commercial campaigns. As we scale, our platform will be the backbone of a new economy that empowers millions of people across the internet to get paid and recognized for the content they create every day.

Our customers include Google, Verizon, P&G, Instagram, Jeep, Budweiser, and many more, and they have used our platform to produce advertising campaigns that have been seen by hundreds of millions of people, including many Super Bowl spots. We are a remote-first company with team members concentrated in California and New York, and others distributed across the country.

Catch+Release | Head of Marketing

Catch+Release Leadership

Analisa Goodin | Head of Growth at Catch+Release

Analisa Goodin

CEO/Founder at Catch+Release
Jim McCollom Head of Product and Engineering Catch+Release

Jim McCollom

Head of Product and Engineering
Bill Lewis | CFO, Catch+Release

Bill Lewis

CFO
Analisa Goodin | Head of Growth at Catch+Release

Analisa Goodin

CEO/Founder at Catch+Release
Jim McCollom Head of Product and Engineering Catch+Release

Jim McCollom

Head of Product and Engineering
Analisa Goodin | Head of Growth at Catch+Release

Analisa Goodin

CEO/Founder at Catch+Release
Catch+Release | Head of Marketing

Role Responsibilities:

  • Develop a plan for marketing campaigns and experiments to increase inbound funnel and pipeline, applying data and analytics structure
  • Hire and oversee a team of marketers and domain contractors and agencies as needed
  • Demand Generation. Drive ROI-positive demand through multiple channels (i.e. email, search, display, social media, community, etc.) Leverage user persona insights to develop effective campaigns and optimize all parts of the marketing funnel.
  • Messaging and Trust. Define and deliver effective product messaging and positioning across use cases, segments, and products, communicating the company’s core value proposition to both Storytellers and Creators, and C+R as THE trusted source for licensing across the internet.
  • Collateral. Provide enablement materials for both product and sales teams. Evolve the messaging as changes in product and strategy dictate. Collaborate with Customer Success to deliver tools and training for sales reps.
  • Events, Community. Publicly represent Catch+Release through O&O channels such as customer advisory boards and industry panels.
  • PR. Oversee a PR firm for CEO thought leadership and visibility, product releases, fundraising announcements, award-winning work, partnerships, etc.

Job requirements:

  • 6-8 years of growth and demand experience from Product Led Growth environments
  • Proven track record of scaling all things marketing from a Series A environment and beyond – you’ve seen around those corners
  • Willingness and enthusiasm to roll up your sleeves and get your hands dirty while we build a world-class team.
  • Your love of data and ability to analyze experiments and apply critical thinking to iterate for the next
  • Proven track record of measuring and tracking successful campaign results and ROI on brand, content, growth, and product marketing.
  • Strong leadership skills and a robust network, with the ability to retain top talent and show strong mentorship to the team, building an awesome internal cultural

What Will Make You Stand Out

  • Experience with Product Led Growth
  • Experience working with large brands and advertising agency holding companies.
Catch+Release | Head of Marketing
Catch+Release | Head of Marketing

Some Perks

  • Medical, Dental, Vision, Disability insurance
  • Life and AD&D Insurance
  • Employee Assistance Program including mental health resources
  • Pet Insurance
  • Discount Marketplace
  • Flexible PTO policy
  • Stock option grant
  • Funding support from well respected VCs
  • Flexible, virtual-first culture
  • Home office stipend
  • Employee referral bonuses

Recent Press

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