ACCESS THE 2023 SALARY REPORT BY RUCKUS 

Chief Marketing Officer, US / Head of Global Digital

Locations:
Sector: Luxury Furniture

You will have the unique opportunity to be the digital subject matter expert, thought partner, and change agent across the global business, while growing awareness of the brand in the US market. You will bring your expertise in building a strong retail brand to Coco Republic, deploying awareness-driving tactics leading to consideration, conversion, and strong brand affinity. 

Meet Coco Republic:

Coco Republic is one of Australia’s leading furniture and design brands, with a presence in the US through their eponymous brand, and HD Buttercup. Synonymous with quality, service and sophistication, the company is supported by a diverse offering of premium product and design services. 

Coco Republic Leadership

Eric Bauer

Global Chief Executive Officer

Skye Westcott

President, North America

Eric Bauer

Global Chief Executive Officer

Skye Westcott

President, North America

Eric Bauer

Global Chief Executive Officer

Role Responsibilities:

  • Lead global digital business in Australia, New Zealand, and the US, with full e-commerce P&L responsibility 
  • Drive awareness and interest for the brand in the US, through tactics such as PR, events, communications, activations, print, organic social media, influencer, and collaborations 
    • Lead offline media marketing with a strong focus on traditional offline media mixes utilizing a strong understanding of the US media landscape
  • Lead global performance marketing, including paid social, paid digital, and affiliates
  • Own CRM marketing globally in order to drive database growth, LTV, and retention 
  • Support both the Coco Republic and HD Buttercup brands
    • In addition to global ecommerce responsibilities, this role will lead the US retail/showroom business 
  • Lead, mentor, and develop a high-performing team 
  • In this role you’ll receive strong support from the Australian Brand Marketing Strategy team on Content, Creative, Campaign Ideation, and Web Design

Job requirements:

To be successful, you will likely bring: 

  • Prior leadership experience and deep expertise in digital, ecommerce, and retail
  • Strong understanding of full-funnel marketing tactics, measurement, and growing a premium brand
  • Proven leadership at a premium ecommerce brand – omni-channel experience a plus
  • Knowledge of luxury consumer goods market (or similar high-consideration product), and functional areas of international expansion preferred
  • Expert organizational, analytical, and problem-solving skills when determining how to best achieve cross-functional KPIs and solve market challenges
  • An eye for style and a mind for compelling storytelling and norm-challenging creativity
  • Leadership style that is engaging and supportive of a diversity of thought, experiences, and approaches to creativity

What is it like to work at Coco Republic?

While they are proud of their product, they are even prouder of their people, a diverse group of talented and passionate individuals who share a unique love for their brands and customers. Coco Republic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

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