ACCESS THE 2023 SALARY REPORT BY RUCKUS 

Gridiron Capital

DTC Growth Associate | Gridiron

Locations:
Sector: Investments

Gridiron Capital is a well established private equity firm based in New Canaan, CT focused on  creating value by building middle-market companies into industry-leaders in D2C, B2B, branded consumer, and niche industrial segments. Gridiron is currently over $9B of AUM. Gridiron has 38 full time team members complemented by 12 Operating Partners and over 50 Board of Business Executives with deep expertise in areas critical for growing and effectively scaling businesses. More information on Gridiron Capital can be found on their site.

Meet Gridiron:

Gridiron has successfully helped companies that sell completely or partially through the DTC and eCommerce channels grow significantly. Gridiron supports its partner companies through its playbook of proven, repeatable processes reinforced with their Centers of Excellence which are led by our experienced Operating Partners and integrated fully into Gridiron’s investment approach – from identifying winning businesses to actively supporting their profitable growth.

We are seeking a highly analytical and data-driven individual to join their DTC & Digital Accelerator Center of Excellence as a DTC Growth Associate. The ideal candidate will have a passion for driving growth, enjoy working with lots of growing companies and lots of data, and have a strong understanding of the DTC landscape.

A successful candidate will have experience with analytics, marketing, and customer acquisition. This professional will be helping businesses understand their customers and efficiently capture and retain customers through the best tools and practices suited to each business.

Gridiron

Gridiron Leadership

Tom Burger, Co-Founder & Managing Partner at Gridiron Capital, LLC

Tom Burger

Co-Founder & Managing Partner at Gridiron Capital, LLC
Daria Lupinacci Operating Partner | Chief Marketing Officer | Strategic Advisor

Daria Lupinacci

Operating Partner | Chief Marketing Officer | Strategic Advisor
Tom Burger, Co-Founder & Managing Partner at Gridiron Capital, LLC

Tom Burger

Co-Founder & Managing Partner at Gridiron Capital, LLC
Daria Lupinacci Operating Partner | Chief Marketing Officer | Strategic Advisor

Daria Lupinacci

Operating Partner | Chief Marketing Officer | Strategic Advisor
Tom Burger, Co-Founder & Managing Partner at Gridiron Capital, LLC

Tom Burger

Co-Founder & Managing Partner at Gridiron Capital, LLC

Role Responsibilities:

  • Utilize data to drive operational results
  • Analyze and plan DTC Marketing Programs by developing and monitoring key performance metrics to identify trends and opportunities for growth for Gridiron portfolio companies
  • Drive DTC Marketing effectiveness and efficiency as well as the continued development of KPI’s that drive performance in line with corporate objectives of the relevant portfolio companies
  • Help each company to identify, establish and measure critical KPIs including marketing efficiency, CAC, lifetime customer value, NPS scores, reviews, ratings and other metrics
  • Be technical in nature, and have the ability to utilize SQL, Looker, GA, Optimizely, Segment, Excel etc. to find and analyze data
  • Suggest experiments and A/B tests to optimize customer experience and conversion
  • Get in the weeds where needed, dive into the platforms to help offer detailed feedback on how to improve program performance.

Job requirements:

  • Bachelor’s degree in mathematics, statistics, engineering or certification in a related technical field
  • 2-4 years of experience in a growth, marketing, consulting or data analytics role
  • Proven ability to leverage and implement data analytics and business intelligence tools to drive real-time decision making, operational tools to enhance performance and increase profitable growth
  • Strong track record of continuously improving data analytics and systems that support a strong operational marketing capability
  • Strong business and data acumen with understanding of the continuous nature of data and levers on both the operational, customer / commercial, and the financial side of the businesses
  • Technical abilities with SQL, dashboarding, and the latest Analytics tools, advanced Excel
  • Ability to effectively communicate and collaborate with cross-functional teams. You should enjoy having a lot of stakeholders, and not just being heads-down
  • Must have the ability to quickly assimilate into the culture of the portfolio companies and work constructively as a business partner with leadership teams to drive impactful change
  • Demonstrate the highest possible ethical standards, honesty, accountability, charity and integrity
Gridiron Capital

Recent Press

Submit your profile!

Apply to an open role or submit your profile and we'll get back to you when we have a suitable opportunity.

Know someone who would be great for one of these roles? Send them via our referral program and earn $1000.