[Role Fulfilled] Director of Acquisition | Cubii

Sector: Health and Wellness, DTC

Cubii is on a mission to revolutionize the at-home wellness industry.  They are looking for a Director of Acquisition to lead our DTC acquisition efforts. This role specializes in Paid Acquisition and will work closely with Ecommerce, Retail & International Sales, Healthcare and CX teams. The role reports to VP of Marketing & DTC.

Meet Cubii:

Cubii, is on a mission to make wellness approachable for every body. By creating solutions that are convenient and affordably priced, they empower people of all fitness levels to take the first step toward living a healthier life.

Their award-winning compact seated ellipticals is revolutionizing the fitness category by making it easy for people to stay moving on their own terms – whether that’s at home watching TV or at your desk in the office. With over 1,000,000 users and rapid YoY growth, the brand is growing quickly and has a passionate, loyal customer base. Cubii’s expanding portfolio of connected wellness equipment, live-stream and on-demand content, and ergonomic fitness accessories is available online, in stores and internationally.

Cubii’s growth is fueled by their commitment to their consumers and the scrappy, innovative mindset they take when faced with new opportunities and challenges. Cubii was included as part of Inc. Magazine’s Fastest Growing Companies in America in 2019 and 2020, and holds multiple product and innovation awards for our impact in the accessible fitness space. Because they create products that serve every body, they believe in including every body. Our commitment to inclusion across race, gender, age, religion, identity, and experience pedals them forward every day.

Cubii Leadership

Role Responsibilities:

  • Create, manage, and maintain a winning performance-driven marketing strategy
  • Manage paid customer acquisition channels, including digital channels (paid social, display, affiliates, etc.) and offline channels (TV, direct mail, print, radio/podcast); manage monthly budget and drive ROAS & audience quality
  • Expand Cubii marketing mix to drive both awareness and conversion
  • Establish an omnichannel ROAS mindset with the team, regularly tracking KPIs and continually improving performance
  • Build forecasts and predict marketing channel performance using cohort analyses
  • Develop the company’s viewpoint on channel attribution and appropriate ways to measure performance of channels
  • Champion an omnichannel view on the marketing team. Have an in-depth understanding of the consumer marketing journey and touchpoints
  • Partner with Creative to run an always-on creative testing agenda across all channels and get data-driven insights on messaging and visual design
  • Co-manage the marketing tech stack for the business, and partner with Engineering
  • Maintain and optimize relationships with key marketing agencies & partners

Job requirements:

  • 6-8+ years of experience managing a broad set of customer acquisition channels (including but not limited to paid social, paid search, direct mail, DRTV, Display, Amazon ads etc.)
  • Strongly preferred experience in omni-channel marketing for DTC consumer products
  • Experience with building end-to-end consumer journeys and setting performance metrics for all touch points
  • Sharp analytical capability; unbiased and clean analyses; rigorous data-driven mindset
  • Ability to develop deep collaborative relationships across multiple teams
  • Demonstrated skills in managing complexity, providing strategic insight, and executional excellence
  • Experience with growth concepts such as marketing funnels, A/B testing and LTV
  • Agility to flex between day-to-day reactive work and long-term strategy work
  • Ability to manage multiple stakeholders’ opinions and prioritize
  • Customer empathy and the ability to walk in the shoes of a consumer, driving creative and messaging strategy for channels
  • Positive, can-do attitude and ability to motivate others
  • Proactive and adaptable, thriving in a fast-paced environment

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